{"id":1273,"date":"2020-01-09T12:07:30","date_gmt":"2020-01-09T17:07:30","guid":{"rendered":"https:\/\/ratpark.studio\/?post_type=project&p=1273"},"modified":"2022-08-05T09:45:49","modified_gmt":"2022-08-05T14:45:49","slug":"mi-pelicula-es-estar-en-paz","status":"publish","type":"project","link":"https:\/\/ratpark.studio\/es\/project\/mi-pelicula-es-estar-en-paz\/","title":{"rendered":"Mi pel\u00edcula es estar en Paz"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Volver” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#1c1e55″ width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_module=”1070″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” module_class=”three-columns” _builder_version=”4.14.0″ _module_preset=”default” width=”100%” module_alignment=”center” custom_padding=”0px||0px||false|false” custom_css_main_element=”align-items: center;\t||margin: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_next=”off” _builder_version=”4.14.0″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_prev=”off” _builder_version=”4.14.0″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” title_line_height=”0.99em” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″ title_font_size__hover_enabled=”off|desktop”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.0″ _module_preset=”default” positioning=”none” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.14.0″ _module_preset=”default” min_height=”473px” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.14.0″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.14.0″ _dynamic_attributes=”content” _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#7D84D1″ header_6_text_color=”#7D84D1″ custom_margin=”||7px|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” header_6_text_color__hover_enabled=”on|hover” header_6_text_color__hover=”#b8bded” sticky_enabled=”0″]<\/p>\n

<\/i> mipelienpaz_<\/a><\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#7D84D1″ header_6_text_color=”#7D84D1″ custom_margin=”||7px|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” header_6_text_color__hover_enabled=”on|hover” header_6_text_color__hover=”#b8bded” sticky_enabled=”0″]<\/p>\n

<\/i> mipelienpaz<\/a><\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#7D84D1″ header_6_text_color=”#7D84D1″ locked=”off” global_colors_info=”{}” header_6_text_color__hover_enabled=”on|hover” header_6_text_color__hover=”#b8bded”]<\/p>\n

<\/i> mipelienpaz.co<\/a><\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/miPeep-icono@2x.png” alt=”Mi Pel\u00edcula es estar en Paz icono” title_text=”Mi Pel\u00edcula es estar en Paz icono” align=”center” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

\u00cdcono<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.14.0″ _module_preset=”default” custom_css_main_element=”align-items: flex-end;\t” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/miPeep-isotipo@2x.png” alt=”Mi Pel\u00edcula es estar en Paz isotipo” title_text=”Mi Pel\u00edcula es estar en Paz isotipo” align=”center” _builder_version=”4.14.0″ _module_preset=”default” width=”40%” max_width=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” min_height=”74.8px” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Logotipo<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#ffdc04″ background_image=”https:\/\/ratpark.studio\/wp-content\/uploads\/2021\/07\/fondoPeep1.jpeg” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||22px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/MiPeep_Stickers-03.png” title_text=”MiPeep_Stickers-03″ align=”center” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.0″ _module_preset=”default” background_color=”#f4f4f4″ global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/cinecaja.jpg” alt=”Mi Pel\u00edcula es estar en Paz” title_text=”Mi Pel\u00edcula es estar en Paz” show_in_lightbox=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/cartilla.jpg” alt=”Mi Pel\u00edcula es estar en Paz” title_text=”Mi Pel\u00edcula es estar en Paz” show_in_lightbox=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/merch.jpg” alt=”Mi Pel\u00edcula es estar en Paz” title_text=”Mi Pel\u00edcula es estar en Paz” show_in_lightbox=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”img” _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”|||19px||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/93PPh7O5BbE” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_video src=”https:\/\/vimeo.com\/498551024″ admin_label=”Video” _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.0″ _module_preset=”default” background_color=”#dddddd” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Proceso<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

El juego de palabras de “Mi pel\u00edcula es estar en Paz” nos habla del estado emocional personal, pero tambi\u00e9n de las pel\u00edculas, el cine, y el VER. La respuesta lleg\u00f3 en forma de emotic\u00f3n, siendo el mundo digital el lugar en d\u00f3nde m\u00e1s se est\u00e1 moviendo el cine. \u00bfC\u00f3mo es un emotic\u00f3n que represente la paz? Siendo reciente la firma del proceso de paz en Colombia, la paloma es un s\u00edmbolo presente en nuestro imaginario actual. El emoticon feliz viendo hacia arriba, nos pone a pensar en paz y nos refleja calma y reflexi\u00f3n.\u00a0<\/p>\n

A los personajes los bautizamos Passa (el emoji) y Fica (la paloma). Passa es siempre cambiante por los diferentes paisajes emocionales, mientras que Fica es la calma a la que siempre regresamos.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”27px|||0px||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/boceto.jpg” alt=”Mi Pel\u00edcula es estar en Paz bocetos” title_text=”Mi Pel\u00edcula es estar en Paz bocetos” show_in_lightbox=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

1. Bocetos<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/contruccion.jpg” alt=”Mi Pel\u00edcula es estar en Paz construcci\u00f3n” title_text=”Mi Pel\u00edcula es estar en Paz construcci\u00f3n” show_in_lightbox=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

2. Vectores<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/resultado-1.jpg” alt=”Mi Pel\u00edcula es estar en Paz icono” title_text=”Mi Pel\u00edcula es estar en Paz icono” show_in_lightbox=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

3. Resultado<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”27px|||0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”1283,1282,1281,1291,1290,1289,1288,1287,1286,1285,1284,1294,1293,1292,1297,1296,1303,1302,1304,1298,1299,1300,1301,1295″ orientation=”portrait” show_title_and_caption=”off” _builder_version=”4.14.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/cineycafe.jpg” alt=”Mi Pel\u00edcula es estar en Paz” title_text=”Mi Pel\u00edcula es estar en Paz” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/07\/Mesa-de-trabajo-1.png” alt=”Mi Pel\u00edcula es estar en Paz” title_text=”Mi Pel\u00edcula es estar en Paz” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Volver” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#1c1e55″ width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_module=”1070″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” module_class=”three-columns” _builder_version=”4.14.0″ _module_preset=”default” width=”100%” module_alignment=”center” custom_padding=”0px||0px||false|false” custom_css_main_element=”align-items: center;\t||margin: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_next=”off” _builder_version=”4.14.0″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_prev=”off” _builder_version=”4.14.0″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” title_line_height=”0.99em” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″ title_font_size__hover_enabled=”off|desktop”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Logofolio” _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”54px|||||” global_module=”1129″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.0″ _module_preset=”default” module_alignment=”center” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.14.0″ _module_preset=”default” header_6_text_color=”#7D84D1″ custom_margin=”||||false|true” custom_padding=”40px|10px|40px|10px|true|true” header_font_size_tablet=”” header_font_size_phone=”51px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”27px” header_3_font_size_last_edited=”on|phone” border_width_all=”1px” border_color_all=”#7D84D1″ border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

La curiosidad no mata ratones<\/h3>\n
Sigue explorando<\/h6>\n
<\/i><\/h6>\n

[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”28″ include_categories=”25″ show_title=”off” show_categories=”off” show_pagination=”off” zoom_icon_color=”RGBA(255,255,255,0)” hover_overlay_color=”RGBA(255,255,255,0)” admin_label=”Portfolio” module_class=”lwp-col-portfolio” _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”||||false|false” animation_style=”fade” child_filter_brightness_last_edited=”off|desktop” border_width_all=”1px” border_color_all=”rgba(21,23,65,0.44)” border_style_all=”none” border_color_all_image=”RGBA(255,255,255,0)” saved_tabs=”all” locked=”off” global_colors_info=”{}” child_filter_invert__hover_enabled=”off|hover” child_filter_invert__hover=”100%” background__hover_enabled=”on|hover” background_color__hover=”RGBA(255,255,255,0)” background_enable_color__hover=”on” border_color_all_image__hover_enabled=”off|hover” border_color_all_image__hover=”#222469″ filter_blur__hover_enabled=”on|desktop” filter_blur__hover=””][\/et_pb_portfolio][et_pb_text admin_label=”Text” _builder_version=”4.14.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n

Si estas marcas te gustan imagina lo que podemos hacer con la tuya.<\/p>\n

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Mi Pel\u00edcula es estar en Paz. Es una iniciativa patrocinada por Movies that Matter para promover pel\u00edculas colombianas alrededor de la paz y la diversidad. <\/p>\n

Fue un despliegue de marca total, con animaciones, p\u00e1gina web, eventos y pel\u00edculas en vivo, viajes y gr\u00e1fica complementaria que abarcara el gran universo MiPeeeP.<\/p>\n","protected":false},"author":1,"featured_media":1025,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-1273","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-logos"],"yoast_head":"\nMi pel\u00edcula es estar en Paz - Rat Park - Branding para la Sostenibilidad<\/title>\n<meta name=\"description\" content=\"Mi Pel\u00edcula es estar en Paz. Es una iniciativa patrocinada por Movies that Matter para promover pel\u00edculas colombianas alrededor de la paz y la diversidad. 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