{"id":1180,"date":"2021-07-28T13:54:05","date_gmt":"2021-07-28T18:54:05","guid":{"rendered":"https:\/\/ratpark.studio\/?post_type=project&p=1180"},"modified":"2022-08-04T18:07:56","modified_gmt":"2022-08-04T23:07:56","slug":"el-camello","status":"publish","type":"project","link":"https:\/\/ratpark.studio\/es\/project\/el-camello\/","title":{"rendered":"El Camello"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Volver” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#1c1e55″ width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_module=”1070″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” module_class=”three-columns” _builder_version=”4.14.0″ _module_preset=”default” width=”100%” module_alignment=”center” custom_padding=”0px||0px||false|false” custom_css_main_element=”align-items: center;\t||margin: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_next=”off” _builder_version=”4.14.0″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_prev=”off” _builder_version=”4.14.0″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” title_line_height=”0.99em” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″ title_font_size__hover_enabled=”off|desktop”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.0″ _module_preset=”default” positioning=”none” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” _builder_version=”4.14.0″ _module_preset=”default” min_height=”473px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.14.0″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.14.0″ _dynamic_attributes=”content” _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ text_text_color=”#7D84D1″ header_6_text_color=”#7D84D1″ locked=”off” custom_margin=”||11px|||”]<\/p>\n

<\/i> elcamello_coworking<\/a><\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ text_text_color=”#7D84D1″ header_6_text_color=”#7D84D1″ locked=”off”]<\/p>\n

<\/i> Camellocoworking<\/a><\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/06\/CamelloIco@2x.png” alt=”EL CAMELLO Pictograma” title_text=”EL CAMELLO Pictograma” align=”center” _builder_version=”4.14.0″ _module_preset=”default” max_width=”50%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

Pictograma<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#e4d9c9″ custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2022\/06\/Imagotipo_ElCamello@2x.png” alt=”EL CAMELLO Imagotipo” title_text=”EL CAMELLO Imagotipo” _builder_version=”4.14.0″ _module_preset=”default” width=”30%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

Imagotipo<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#f7f7f7″ custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”||80px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”1187,1188,1189,1190,1191″ fullwidth=”on” _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”0px||||false|false” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

Versiones Imagotipo<\/em><\/p>\n

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Fotograf\u00edas del lugar, proporcionadas por EL CAMELLO<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.0″ _module_preset=”default” background_color=”#dddddd” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Proceso<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.0″ _module_preset=”default” text_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

Para el logo de El Camello, la conclusi\u00f3n fue la creaci\u00f3n de un pictograma que representara una persona trabajando sobre el lomo del animal. En Colombia al trabajo le decimos coloquialmente camello, y<\/em> eso era justo lo que se buscaba representar con el dibujo. Entre las piernas delanteras hay un tercer personaje soportando y colaborando con el trabajo de la persona sobre el camello.\u00a0<\/span><\/p>\n

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1. Bocetos<\/em><\/p>\n

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2. Construcci\u00f3n<\/em><\/p>\n

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3. Resultado<\/em><\/p>\n

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La curiosidad no mata ratones<\/h3>\n
Sigue explorando<\/h6>\n
<\/i><\/h6>\n

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Si estas marcas te gustan imagina lo que podemos hacer con la tuya.<\/p>\n

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El Camello<\/strong> es un coworking y caf\u00e9 ubicado en la ciudad de Tunja. Ofrece espacios de trabajo compartido, oficinas privadas, salas de juntas, y una zona de caf\u00e9. <\/p>\n

El objetivo de la marca es que fuera de alto reconocimiento, que permitiera comunicar de una forma divertida y \u00fanica el servicio que ofrecen.<\/p>\n

La soluci\u00f3n fue este ideograma de una persona trabajando sobre el lomo del camello.<\/p>\n","protected":false},"author":1,"featured_media":1181,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-1180","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-logos"],"yoast_head":"\nEl Camello - Rat Park - Branding para la Sostenibilidad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ratpark.studio\/es\/project\/el-camello\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Camello - Rat Park - Branding para la Sostenibilidad\" \/>\n<meta property=\"og:description\" content=\"El Camello es un coworking y caf\u00e9 ubicado en la ciudad de Tunja. 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