{"id":2111,"date":"2023-02-03T20:41:37","date_gmt":"2023-02-04T01:41:37","guid":{"rendered":"https:\/\/ratpark.studio\/?p=2111"},"modified":"2023-02-06T11:29:43","modified_gmt":"2023-02-06T16:29:43","slug":"un-parque-ratuno","status":"publish","type":"post","link":"https:\/\/ratpark.studio\/es\/un-parque-ratuno\/","title":{"rendered":"Un Parque Ratuno"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”|||0px|false|false” custom_padding=”0px|||0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” width=”100%” custom_margin=”|||0px|false|false” custom_padding=”|||0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#222469″ text_line_height=”27px” width=”99.6%” custom_padding=”||13px|||” global_colors_info=”{}” theme_builder_area=”post_content”]

Esta es una era de oportunidad, por eso nuestro estudio de dise\u00f1o gr\u00e1fico y branding necesitaba un nombre acorde a los tiempos, uno que representara nuestras b\u00fasquedas en este momento de cambio.<\/strong><\/span>\u00a0<\/span><\/p>\n

El experimento Rat Park<\/strong> es un estudio realizado por el psic\u00f3logo canadiense Bruce K. Alexander<\/a> en los a\u00f1os 70. Mira un comic de la historia aqu\u00ed.<\/a> El objetivo era investigar si la adicci\u00f3n a la hero\u00edna se deb\u00eda a la propia naturaleza de la droga o a las condiciones en las que los ratones la consum\u00edan.<\/span><\/p>\n

En el experimento, se coloc\u00f3 a un grupo de ratones en una jaula peque\u00f1a y aburrida (conocida como “caja de Skinner”) y se les ofreci\u00f3 agua mezclada con hero\u00edna. Los ratones se volvieron adictos a la hero\u00edna. Sin embargo, cuando los mismos ratones fueron trasladados a un entorno amplio y agradable, un parque ratuno con compa\u00f1eros, juguetes, comida y agua, la mayor\u00eda dejaron de consumir la hero\u00edna.<\/span><\/p>\n

Este experimento sugiere que la adicci\u00f3n no es una cuesti\u00f3n de la naturaleza de la droga, sino que est\u00e1 influenciada por las condiciones sociales y ambientales en las que se consume. Alexander argument\u00f3 que la adicci\u00f3n es una respuesta normal a un entorno desesperante y sin esperanza, y que al mejorar las condiciones de vida, se puede reducir la dependencia.<\/span><\/p>\n

<\/p>\n

Tenemos un 95% de coincidencia
gen\u00e9tica con los ratones.<\/span><\/h4>\n

 <\/p>\n

Al igual que nosotros, sienten depresi\u00f3n, aislamiento y ansiedad cuando viven en condiciones que les proporcionan estos sentimientos, como las jaulas.\u00a0<\/span><\/p>\n

\u00bfC\u00f3mo ser\u00eda un mundo sin esas c\u00e1rceles mentales y f\u00edsicas en las que estamos inmersos? \u00bfPodremos soltar nuestras dependencias? o entraremos en nuevos c\u00edrculos viciosos.\u00a0<\/span><\/p>\n

La luz que queda para salir de la mara\u00f1a es la invenci\u00f3n. Si el mundo es un relato, entonces tendremos que hacernos mejores narradores para evitar que los temas oficiales nos cubran.<\/span><\/p>\n

Insistir con un espacio que nos entusiasme a diario para inventar y reinventar proyectos comunes, que nos motiven a seguir aprendiendo y creando una experiencia humana basada en la cooperaci\u00f3n y la adaptaci\u00f3n. Un campo de juego para crear y servir.\u00a0<\/span><\/p>\n

Una vida dise\u00f1ada para dise\u00f1ar el mundo.<\/strong><\/p>\n

Rat Park<\/a> es un estudio de branding especializado en el dise\u00f1o de marcas innovadoras para iniciativas responsables. Creamos estrategias de marca<\/span> para dise\u00f1ar experiencias memorables que conecten con las personas. Creemos en la importancia de crear mensajes y entornos valiosos que fomenten en las personas elecciones positivas y sostenibles.<\/span><\/p>\n

 <\/p>\n

Nuestro prop\u00f3sito es posicionar a iniciativas con prop\u00f3sito.\u00a0<\/span><\/h3>\n

 <\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/wa.me\/573112286205″ url_new_window=”on” button_text=”Agenda una llamada de diagn\u00f3stico para tu marca” button_alignment=”center” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<\/span>","protected":false},"excerpt":{"rendered":"

Esta es una era de oportunidad. El nombre de nuestro estudio de dise\u00f1o gr\u00e1fico se inspira en el parque ratuno de Bruce Alexander. <\/p>\n","protected":false},"author":1,"featured_media":2142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","category-sostenibilidad"],"yoast_head":"\nUn Parque Ratuno - Rat Park - Branding para la Sostenibilidad<\/title>\n<meta name=\"description\" content=\"Esta es una era de oportunidad. 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