{"id":3440,"date":"2023-11-14T15:25:30","date_gmt":"2023-11-14T20:25:30","guid":{"rendered":"https:\/\/ratpark.studio\/?post_type=project&p=3440"},"modified":"2023-11-16T11:09:06","modified_gmt":"2023-11-16T16:09:06","slug":"region-museo","status":"publish","type":"project","link":"https:\/\/ratpark.studio\/en\/project\/region-museo\/","title":{"rendered":"Regi\u00f3n Museo"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Volver” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#1d1e60″ width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_module=”1070″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” module_class=”three-columns” _builder_version=”4.16″ _module_preset=”default” width=”100%” module_alignment=”center” custom_padding=”0px||0px||false|false” custom_css_main_element=”align-items: center;\t||margin: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_next=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_prev=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” title_line_height=”0.99em” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″ title_font_size__hover_enabled=”off|desktop”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||100px||false|false” custom_css_main_element=”\t” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.21.0″ _dynamic_attributes=”content” _module_preset=”default” text_text_color=”#FFFFFF” custom_padding=”0px|||||” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

La soluci\u00f3n del dise\u00f1o fue pensando en un sistema de dise\u00f1o que se pudiera expandir con el tiempo seg\u00fan el crecimiento de la fundaci\u00f3n. Quer\u00edamos una marca divertida, dispuesta al juego, adaptable y funcional para construir esta propuesta de colecciones virtuales para promover el territorio.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”\t||margin: auto auto 0;\t” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM.png” alt=”\u00cdcono REM” title_text=”\u00cdcono REM” show_in_lightbox=”on” align=”center” _builder_version=”4.22.1″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_orientation=”center” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

\u00cdcono<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-antes-100.jpg” title_text=”REM antes” _builder_version=”4.22.1″ _module_preset=”default” width=”25%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#222469″ text_orientation=”center” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

Antes<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” custom_css_main_element=”margin: auto;” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#222469″ icon_width=”50px” _builder_version=”4.22.1″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-ahora-100.jpg” title_text=”REM ahora” _builder_version=”4.22.1″ _module_preset=”default” width=”25%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#222469″ text_orientation=”center” custom_css_main_element=”vertical-align: baseline;” global_colors_info=”{}”]<\/p>\n

Ahora<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.22.1″ _module_preset=”default” background_color=”#FFFFFF” background_image=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-arobg.png” background_size=”custom” background_image_width=”9%” background_position=”top_left” background_horizontal_offset=”-2%” background_vertical_offset=”-4%” background_repeat=”repeat” height=”400px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-Logo.png” alt=”Regi\u00f3n Museo” title_text=”Regi\u00f3n Museo” align=”center” _builder_version=”4.22.1″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”50px||||false|false” global_colors_info=”{}”]<\/p>\n

Imagotipo<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-concept-100.jpg” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/Business-Card-Mockup-Vol-01.jpg” alt=”Tarjetas Regi\u00f3n Museo” title_text=”Tarjetas Regi\u00f3n Museo” align=”center” _builder_version=”4.22.1″ _module_preset=”default” width=”70%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#999999″ min_height=”74.8px” custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Tarjetas<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#222469″ link_text_color=”#7D84D1″ header_2_text_color=”#222469″ global_colors_info=”{}”]<\/p>\n

Texturas<\/h2>\n

Dise\u00f1amos un sistema de texturas que se puede aplicar a diversos medios seg\u00fan la comunicaci\u00f3n.<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3474,3478,3479,3480,3481,3482,3483″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3489,3488,3487,3486,3485,3484″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3472,3471,3470,3473″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#dddddd” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Proceso<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#666666″ global_colors_info=”{}”]<\/p>\n

Regi\u00f3n Museo ya ven\u00eda con un proceso conceptual proveniente de los trabajos hechos en la comunidad de Lengupa con sus habitantes y su territorio. As\u00ed que fue muy org\u00e1nico el conectarnos y entender el camino que tomar\u00edamos para esta marca.<\/p>\n

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1. Word Mapping <\/span><\/p>\n

Con los elementos adquiridos durante la Estrategia de Marca, creamos una lista de conceptos y palabras que fueran importantes en la comunicacio\u0301n de marca. <\/span><\/p>\n

2. Bocetacio\u0301n <\/span><\/p>\n

Pasamos a dibujar los elementos y si\u0301mbolos que representan los conceptos del Word Mapping y buscamos la relacio\u0301n entre conceptos y gra\u0301ficas hasta obtener una propuesta que cumpla con los objetivos de comunicacio\u0301n. <\/span><\/p>\n

3. Refinamiento <\/span><\/p>\n

Los mejores bocetos los pasamos al computador, y usamos Adobe Illustrator para finalizar la gra\u0301fica, escojer la mejor fuente y seleccionar la paleta de color optima. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

El resultado es esta forma de c\u00edrculos incompletos, principalmente pensando en las salas y colecciones del museo, pero tambi\u00e9n en las partes que falta reconstruir, ya que la violencia y el abandono han tenido a esta regi\u00f3n en un olvido hist\u00f3rico que la fundaci\u00f3n quiere ayudar a resolver. Las formas est\u00e1n enmarcadas en una escuadra que representa lo pedag\u00f3gico, y tambi\u00e9n para recalcar el concepto ‘regi\u00f3n’. La paleta fu\u00e9 elegida diversa, pu\u00e9s as\u00ed son los saberes y esencias de este proyecto.\u00a0<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3459,3460,3458″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Bocetos<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3464,3465,3463″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Boceto refinado<\/em><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3492,3494″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Construcci\u00f3n<\/em><\/em><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”3497,3498″ fullwidth=”on” _builder_version=”4.22.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||1px||false|false” global_colors_info=”{}”]<\/p>\n

Resultado<\/em><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-logow-100.jpg” alt=”WildThing round logo” title_text=”REM-logow-100″ _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Variaciones<\/em><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-tipow-100.jpg” alt=”Standard Error” title_text=”Tipograf\u00eda REM” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Tipograf\u00eda<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ratpark.studio\/wp-content\/uploads\/2023\/11\/REM-w-100.jpg” alt=”Standard Error” title_text=”REM” _builder_version=”4.22.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#666666″ custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Full size<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Volver” _builder_version=”4.14.0″ _module_preset=”default” background_color=”#1d1e60″ width=”100%” max_width=”100%” custom_padding=”0px||0px|||” global_module=”1070″ saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” module_class=”three-columns” _builder_version=”4.16″ _module_preset=”default” width=”100%” module_alignment=”center” custom_padding=”0px||0px||false|false” custom_css_main_element=”align-items: center;\t||margin: auto;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_next=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” show_prev=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Jost|700|||||||” title_font_size=”18px” title_line_height=”0.99em” background_color=”RGBA(255,255,255,0)” width=”100%” max_width=”100%” module_alignment=”right” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|15px|0px|false|false” title_font_size_tablet=”” title_font_size_phone=”14px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#7D84D1″ title_font_size__hover_enabled=”off|desktop”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Logofolio” _builder_version=”4.14.0″ _module_preset=”default” custom_padding=”54px|||||” global_module=”1129″ saved_tabs=”all” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”default” header_6_text_color=”#7D84D1″ custom_margin=”||||false|true” custom_padding=”40px|10px|40px|10px|true|true” header_font_size_tablet=”” header_font_size_phone=”51px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”27px” header_3_font_size_last_edited=”on|phone” border_width_all=”1px” border_color_all=”#7D84D1″ border_style_all=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

La curiosidad no mata ratones<\/h3>\n
Sigue explorando<\/h6>\n
<\/i><\/h6>\n

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Si estas marcas te gustan imagina lo que podemos hacer con la tuya.<\/p>\n

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Regi\u00f3n Museo, es un museo comunitario, preserva y difunde saberes a trav\u00e9s de la recopilaci\u00f3n, investigaci\u00f3n y presentaci\u00f3n de colecciones culturales, hist\u00f3ricas, cient\u00edficas y art\u00edsticas espec\u00edficas de la regi\u00f3n. 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