Mi película es estar en Paz
My film is to be in Peace. It is an initiative sponsored by Movies that Matter to promote Colombian films around peace and diversity.
It was a total brand deployment, with animations, website, live events and movies, travel and complementary graphics that would cover the great MiPeeeP universe.
Icon
Logotype
Process
The word game of "My movie is to be at Peace" speaks to us of the personal emotional state, but also of movies, cinema, and SEEING. The answer came in the form of an emoji, with the digital world being the place where cinema is moving the most. How is an emoji that represents peace? With the recent signing of the peace process in Colombia, the dove is a symbol present in our current imagination. The happy emoji looking up makes us think of peace and reflects calm and reflection.
The characters were named Passa (the emoji) and Fica (the dove). Passa is always changing due to different emotional landscapes, while Fica is the calm we always return to.
1. Sketch
2. Vectors
2. Result
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