LOMAGA
LOMAGA is Lorieth Manzón's enterprise, an expert artist, educator and crocheter in amigurumis and crochet fabrics. She creates patterns for learning, didactic videos and personalized dolls.
We designed her logo and chose the appropriate color palette and typography for her communication on networks, brochures and packaging.
Logotype
Icon
Logotype and tagline
Icon over color
Logotype over texture
Application over text and picture
Process
The goal of the project was to consolidate a brand that was more commercial and attractive to the social media audience. We were looking for something that would make it look more adult, but maintaining elements of play and enjoyment that are the key to crochet.
We thought of magical elements like the hat, or the ambigram, but in the end we solved a readable and dynamic option that reflected the threads, the fabric and the artistic spirit of the client.
1. Sketch
2. Refine
3. Vector
4. Finalizar
Curiosity doesn't kill rats.
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