La Laborateca
The Laborateca is an initiative dedicated to teaching children about ancient construction techniques using local resources and community involvement.
We want the brand to be related to the earth, to generate a desire to build, to invite play, and to fit the pieces together in a more respectful and sustainable way.
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Process
The LABORATECA wanted to keep its essence of play, imagination and construction at the service of children. That is why this time the sketches were in clay, trying to create a puzzle of blocks that fit to be disassembled and assembled again. We looked for something that would show the school and educational aspect of the initiative. Then the challenge was to make these pieces look proportionate and spaced to ensure their legibility.
El resultado final es una pieza sólida como un adobe, pero ventilada como el bahareque. Un juego de fichas de construcción. Letras fáciles de leer y entrañables para recordar
1. Sketch
2. Vectors
2. Result
Curiosity doesn't kill rats.
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