ATA Portabebés
Ata is a company dedicated to the manufacture of ergonomic baby carriers, as well as the training of families to learn how to use them properly. A good carry in the early years, guarantees a strong bond between caregivers and the baby, which are the bonds that last forever.
Ata means ONE in the Muisca Chibcha language, but at the same time, this is how they called the Andean frog, bringer of rains and fertility. The logo is a string that forms the letters, while the icon is an abstraction of the Andean frog.
Logotype
Icon
Isotype
Process
The logo is an abstraction of the baby carrier knot, which is the fabric used to carry babies. Tying also results in a familiar act of tying and knotting, tying. While we wanted the frog to be part of the identity, it is the "frog" position that babies adopt in the womb, and that they retain in a baby carrier.
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