EMPA
EMPA is a gourmet empanada sales venture with different flavors.
The concept of EMPA is the shape of an empanada, a half circle that is also a voracious smile, wild, eager to devour that delicious empanada in one bite.
Logotype
Process
I wanted to take advantage of the half-moon shape of the empanada, and from this trace lines that would form the letters in a disorderly way to cut with the rigidity of the structure. The spaces at the beginning and the end I saw them as the fangs of a hungry beast in a smile ready to devour an empanada.
1. Construction
2. Result
Curiosity doesn't kill rats.
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If you like these brands, imagine what we can do with yours.
