Nacer Bonito
Nacer Bonito is the brand of Karen Vega, a doula and midwife. Her work consists of accompanying mothers and families during pregnancy, birth, and postpartum.
The solution was a logo around an empty circle representing the maternal womb. An organic, watery calligraphy that evokes the softness and flow of birth.
Logotype
Logotype
Process
Prepare yourself, give yourself up, and let go.
It is nice to be born when the family prepares for childbirth and parenting, it is nice to be born to choose how to give birth, where and with whom.
The decision from the beginning was to create a calligraphy with a brush, something that would remind the belly, the uterus, the umbilical cord, and the human organic textures present at birth.
The chamomile flowers are used by midwives to adorn the placenta that remains connected to the newborn by the umbilical cord. One of the practices is to allow the cord to detach on its own after a few days, for this the placenta is cleaned and cared for in a basket like a nest.
During the vectoring process, the details were refined to make the name clearer and more legible.
1. Boceto
2. Vectors
2. Result
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