El Camello
El Camello is a coworking and café located in the city of Tunja. It offers shared work spaces, private offices, meeting rooms, and a café area.
The brand's goal is to be highly recognizable, allowing it to communicate in a fun and unique way the service it offers.
The solution was this ideogram of a person working on the camel's back.
Pictogram
Imagotype
Imagotype versions
Pictures provided by EL CAMELLO
Process
For the El Camello logo, the conclusion was the creation of a pictogram representing a person working on the animal's back. In Colombia we colloquially call "to work" : camello, This is exactly what was being represented with the drawing. Between the front legs there is a third character supporting and collaborating with the work of the person on the camel.
1. Sketch
2. Construcción
2. Result
Curiosity doesn't kill rats.
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